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Since beginningless time, the land of Morocco has always been full of inexhaustible natural resources and atypical local products as history shows. A beautiful reputation that the Kingdom has preserved so far. Spread a little from the ocean and cross one of the most beautiful treasures of the southern region, famous for its Argan trees, its almond trees and its penchant for beekeeping. A rather large place dedicated to local cooperatives and artisans, the village of Taghazout is the ideal place to touch the Moroccan culture through the natural products of the region, whether for food, cosmetic or medical purposes.


The Argan, an oil coveted by its benefits and which holds the spotlight on a national and international scale. It is the women of the neighboring municipalities who have mastered this art of extracting Argan and making them culinary and cosmetic oils, prized by the whole world. In the context of sustainable development and the extension of the Berber tradition, Taghazout Bay wishes to emancipate the local know-how of these admirable women and encourage them to have a permanent source of income, thanks to a reserve of 80 Ha, exploited as a cooperative of Argan tree.


Discover a perennial and endemic tree, part of the identity of the Moroccan territory. Covering an area of more than 832,000 Ha, it is an income-generating activity and supports the livelihoods of 3 million people in the southern Kingdom. Domestic production is estimated at 4000 tons per year. Its oil has become an icon among Moroccan products, whose reputation resonates internationally.


Between grassy mountains and dipped valleys, pleasantly shaped by Mother Nature, let yourself be charmed by large green areas of almond trees, a tree that constitutes a large part of the country's plant identity. Requiring light and warmth, the flowering of the almond tree is favoured by the ideal climate enjoyed by the Taghazout region. The latter is also known for processed almond-based products (almond paste and flaked almonds) used for food or cosmetic purposes.


The region of Souss-Massa-Daraâ, near the city of Taroudant, is home to the largest apiary in the world. Thanks to the plant diversity enjoyed by the Taghazout region, beekeeping has become one of the flagship activities of the Moroccan cultural heritage. Used for food but also medicated, honey is a central element of any Moroccan home. Its commercialization, in all its forms, is at its peak in the Southern region and more particularly in the regions with great tourist activity.